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Most mnemonic strategies are based on imagery. There is no doubt that imagery can be an effective tool, but there is nothing particularly special about imagery. The advantage of imagery is that it provides an easy way of connecting information that is not otherwise readily connected. However, providing verbal links can be equally effective.

There are many memory strategies that can be effective in improving your recall of text. However, recent research shows that it is simplistic to think that you can improve your remembering by applying any of these strategies to any text. Different strategies are effective with different types of text.

I recently reported on a study showing how the gestures people made in describing how they solved a problem (the Tower of Hanoi) changed the way they remembered the game. These findings add to other research demonstrating that gestures make thought concrete and can help us understand and remember abstract concepts better.

There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.

An easy strategy for improving your memory for names

We can dramatically improve our memory for names simply by:

"I'm terrible at remembering names"

"I'm great with names, but I'm hopeless at remembering what I've read."

"I always remember what people tell me about themselves, but I'm always forgetting birthdays and anniversaries."

There is no such thing as a poor memory!

There will be memory domains that you are less skilled at dealing with.

Information comes in different packages

Think about the different types of information you have stored in your memory:

Some personal experience

I have two sons. One of them was a colicky baby. Night after night my partner would carry him around the room while I tried to get a little sleep. One night, for his own amusement, my partner chose a particular CD to play. Magic! As the haunting notes of the hymns of the 12th century abbess Hildegard of Bingen rang through the room, the baby stopped crying. And stayed stopped. As long as the music played. Experimentation revealed that our son particularly liked very early music (plainchant from the 15th century Josquin des Pres was another favorite).

Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.

Most mnemonic strategies use visual images. But as I say in The myth of imagery, while there is no doubt that imagery can be an effective tool, there is nothing particularly special about it. The advantage of imagery is that it provides an easy way of connecting information that is not otherwise readily connected. However, providing verbal links can be equally effective.

Michael Gove is reported as saying that ‘Learning facts by rote should be a central part of the school experience’, a philosophy which apparently underpins his shakeup of school exams. Arguing that "memorisation is a necessary precondition of understanding", he believes that exams that require students to memorize quantities of material ‘promote motivation, solidify knowledge, and guarantee standards’.