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Here’s an interesting study that’s just been reported: 72 seven- and eight-month-old infants watched video animations of familiar fun items being revealed from behind a set of colorful boxes (see the 3-minute YouTube video).

A New Yorker cartoon has a man telling his glum wife, “Of course I care about how you imagined I thought you perceived I wanted you to feel.” There are a number of reasons you might find that funny, but the point here is that it is very difficult to follow all the layers. This is a sentence in which mental attributions are made to the 6^th level, and this is just about impossible for us to follow without writing it down and/or breaking it down into chunks.

There are two well-established strategies for remembering people’s names. The simplest basically involves paying attention. Most of the time our memory for someone’s name fails because we never created an effective memory code for it.

An easy strategy for improving your memory for names

We can dramatically improve our memory for names simply by:

Many people, particularly as they get older, have concerns about short-term memory problems: going to another room to do something and then forgetting why you’re there; deciding to do something, becoming distracted by another task, and then forgetting the original intention; uncertainty about whether you have just performed a routine task; forgetting things you’ve said or done seconds after having said or done them; thinking of something you want to say during a conversation, then forgetting what it was by the time it’s your turn to speak, and so on.

Most mnemonic strategies use visual images. But as I say in The myth of imagery, while there is no doubt that imagery can be an effective tool, there is nothing particularly special about it. The advantage of imagery is that it provides an easy way of connecting information that is not otherwise readily connected. However, providing verbal links can be equally effective.

Planning memory contains your plans and goals (such as, “I must pick up the dry-cleaning today”; “I intend to finish this project within three months”). Forgetting an appointment or a promise is one of the memory problems people get most upset about.

In the education world, fixed mind-set is usually contrasted with growth mind-set. In this context, fixed mind-set refers to students holding the idea that their cognitive abilities, including their intelligence, are set at birth, and they just have to accept their limitations. With a growth mind-set, however, the student recognizes that, although it might be difficult, they can grow their abilities.

A growth mind-set has been associated with a much better approach to learning and improved academic achievement, but new research suggests that this difference has been over-stated.

In A Prehistory of Ordinary People

A new book, Moonwalking with Einstein: The Art and Science of Remembering Everything, has been creating some buzz recently.

There is a very common form of forgetfulness that is not really a failure of memory. When we get in our car to drive to place A and find ourselves instead on the road to the more familiar place B, this is not a failure of memory. When we clear the table and find ourselves putting the margarine in the dishwasher or the dirty plate in the fridge, this is not a failure of memory. When we go into a room intending to do one thing and do something else instead, this is not, really, a failure of memory.