Subliminal learning achieved notoriety back in 1957, when James Vicary claimed moviegoers could be induced to buy popcorn and Coca-Cola through the use of messages that flashed on the screen too quickly to be seen. The claim was later shown to be false, but though the idea that people can be brainwashed by the use of such techniques has been disproven (there was quite a bit of hysteria about the notion at the time), that doesn’t mean the idea of subliminal learning is crazy.
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Distributed practice more effective than massed practice
It has long been known that spacing practice (reviewing learning or practicing a skill at spaced intervals) is far more effective than massed practice (in one heavy session). An interesting example of this comes from a study that aimed to find the best way of teaching postmen to type (this was at the request of the British Post Office). The researchers put postmen on one of four schedules:
Alzheimer's disease currently affects one in 10 people over age 65 and nearly half of those over age 85.
More than 19 million Americans say they have a family member with the disease, and 37 million say they know somebody affected with Alzheimer's.
In the United States, the average lifetime cost per Alzheimer patient is US$174,000. (These figures are from the U.S. Alzheimer's Association).
Do experts simply know "more" than others, or is there something qualitatively different about an expert's knowledge compared to the knowledge of a non-expert?
While most of us are not aiming for an expert's knowledge in many of the subjects we study or learn about, it is worthwhile considering the ways in which expert knowledge is different, because it shows us how to learn, and teach, more effectively.
"Consolidation" is a term that is bandied about a lot in recent memory research. Here's my take on what it means.
Becoming a memory
Initially, information is thought to be encoded as patterns of neural activity — cells "talking" to each other. Later, the information is coded in more persistent molecular or structural formats (e.g., the formation of new synapses). It has been assumed that once this occurs, the memory is "fixed" — a permanent, unchanging, representation.
A Scientific American article talks about a finding that refines a widely-reported association between self-regulation and academic achievement. This association relates to the famous ‘marshmallow test’, in which young children were left alone with a marshmallow, having been told that if they could hold off eating it until the researcher returns, they would get two marshmallows.
Although I’m a cognitive psychologist and consequently think that memory and cognition is mostly about your mastery of effective strategies, when it comes to age-related cognitive decline, I’m a big believer in the importance of diet and exercise. But while we know these things can play an important role in why some people develop cognitive impairment and even dementia as they age, and others don’t, we don’t yet know with any great certainty exactly what exercise programs would be the best use of our time, and what diet would have the most benefit.
I recently reported on a finding that older adults whose life-space narrowed to their immediate home were significantly more likely to have a faster rate of global cognitive decline or develop mild cognitive impairment or Alzheimer’s.
A general distinction you can make is that between:
- direct study, and
- learning from context
Direct study is more important when you're learning a non-cognate language. It's also more important in the initial stages of learning a language. Learning from context is particularly useful for cognate languages.
Of course learning a language requires both approaches, but the relative proportions will vary.
We must believe that groups produce better results than individuals — why else do we have so many “teams” in the workplace, and so many meetings. But many of us also, of course, hold the opposite belief: that most meetings are a waste of time; that teams might be better for some tasks (and for other people!), but not for all tasks. So what do we know about the circumstances that make groups better value?